The Important Factors of Website Design in Chicago

website_logo_smWhen you finally take the plunge and take your business online, you need to determine the best way to portray your company. Your website will likely be the first interaction many consumers have with you and your business, making it an important decision. If your website design in Chicago is not user friendly, appealing and useful, consumers will move on to the thousands of other options the Internet holds.

User Friendliness

User friendliness is key to gaining consumers’ attention on your website. If it is difficult to determine where products are located, how to go to another page or where to find your contact information, consumers are likely to move on. Experts believe each consumer spends a mere three seconds on a webpage before deciding to move on to another site. This is not a long time to impress your customers, making user friendliness vital.

Appealing Look

The look of your website design in Chicago is also an essential component. You want it to be a site that catches people’s eyes and makes them want to read more, but you don’t want it to be overwhelming. Bold colors are okay in moderation, but if you overdo the bold colors or mix too many of them on the same page, you will turn people away. Choose colors that are easy to look at and make it easy to read the content on the page. You don’t want consumers to have to squint or turn their eyes away just to be able to focus on the content you have to share.


A website is meant to be useful to consumers, whether they are purchasing products directly on the Internet or they are consulting your site for information and heading to your brick-and-mortar store. A page that does not offer any pertinent information does not entice customers to take the next step, whether it is driving to your business or ordering online. Make the most out of your design, giving consumers reasons to become a customer.

Your website design in Chicago is one of the most important factors in the success of your business. Whether you are just starting out online or you need to revamp what you already have, careful attention should be paid to the design you implement. Choose colors wisely, make the entire site user friendly and make sure it serves a purpose and gives a call to action, making consumers turn into customers.

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