Content marketing is any marketing system that includes the creation and sharing of publishing content in order to acquire customers. It is an excellent strategy to promote your business, but it is certainly not an easy process. Several small business owners have learned that creating, sharing as well as promoting quality content is a time-consuming and difficult job. Things become more complex when you recognize that to be a successful content marketer, you do not just require quality content, you need lots of quality content. That is where content curation or aggregation comes in. Content aggregation involves gathering, sorting as well as sharing content that you believe your clients will value.
Rather than pitching your services or products to your clients, you give them pertinent information about your (and perhaps other people’s) products. If, for example, you are a wedding planner, you can collect different types of information about cake design, wedding dresses, etiquette, fresh flower arrangements and more. You then package this information and deliver it to your clients. Today’s customers are continually searching for information. You do not have to create all of this information by yourself, however by offering systematic access to this information; you enjoy the advantages of having a basis for your clients to get involved with your brand, usually directly on your site.
Content curation tools and software such as CurationSoft automate the content aggregation process to some degree. These tools make it simpler to locate content that your customers will find interesting by searching social media and websites for the topics and keywords you specify are most relevant. Some websites also offer the capability to add content that other users recommend.
Content curation tools can be extremely beneficial provided that you are selective and do not solely depend on them. Take some time to consider what you intend to achieve with your content aggregation efforts and activities. It helps to consider a content aggregation platform as a personalized magazine or newspaper that you are creating for your clients. You need to be very clear regarding the kind of information you want to include, the topics that you will be discussing as well as the tone that your publication will have.